
Evaluating metal cards’ premium edge: exclusive research with GlobalData

Evaluating metal cards’ premium edge: exclusive research with GlobalData
How can banks attract and retain their most valued customers?
G+D and GlobalData partnered to discover how metal payment cards can elevate any prestige payments program.
Our exclusive infographic explores the distilled findings of our qualitative research exercise, conducted in partnership with GlobalData. The project consisted of interviews with 7 banking leaders responsible for metal card products in banks, fintechs, and neobanks across the US, UK, and Canada.
The interviews’ objectives were to explore the levels of return on investment that these organizations received from implementing metal cards, across customer acquisition, retention, brand awareness, and market differentiation. This crucial insight could help your organization’s elite payments program excel, across every business metric.

What you will gain from our infographic:
- Insights into customer attraction: Learn how metal cards are nearly twice as attractive to new customers, when compared to traditional PVC cards
- Increased spending potential: explore how the metal card can encourage elevated spending from both new and existing customers
- Marketing leverage: Understand how metal cards can turn your customers into your most valuable marketing asset
Tap into metal card opportunity
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>70%+
of Millennials surveyed expressed a preference for metal cards over traditional PVC

103%
growth in metal card sales across Asia year-on-year

85.1 million
payment cards will be in circulation by 2028, according to analysts
(Source: ABI Research)