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title: Download Trend Report Phygital Banking | G+D
description: "Phygital and the consumer: What the emerging model of banking means to your customers … and how they are driving it. Download trend report now"
image: https://pages.gi-de.com/hubfs/EP/Download/Landing%20Page/EP-Download-trend-report-phygital-banking-header-banner.png
---

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# The future banking ecosystem

## Phygital and the consumer: What the emerging model of banking means to your customers … and how they are driving it

The G+D whitepaper “Opportunities in the phygital landscape: a guide for the forward-looking financial institution” created a great deal of market interest among both traditional branchbased banks and online-only “neobanks”.

Many liked the way it made sense of this fast-changing sector with an easy-to-understand model – six “megatrends” in the market, with four “success strategies” for making use of them.

As a result, we asked research specialists GlobalData to add some color and detail to that model. In Q4 2021 they conducted an in-depth survey:

- 26 banks across the Americas and EMEA
- 45 interviews annotated and summarized
- 14 informative charts and graphs compared
- Over 30 top-level findings noted

Download the trend report now and sign up for marketing updates.

**Download trend report**

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